Assignment 8 Research Paper Example | Topics and Well Written Essays - 750 words

Assignment 8 - Research Paper Example All past ailments if there are any connections to his current health condition which is CHF then it should be made. â€Å"There is no specific cure for CHF but it can be managed and one can have a good quality life.† Depending with the degree of CHF the patient may or may not be critically affected in their day-to-day life. In the event that its mild CHF then the patient should cease from taking part in strenuous activity, patients should avoid smoking either directly or indirectly. They should take part in physical activities depending with the level of CHF patients should avoid food that is high on salt and take many fruits to supply the body with all the right vitamins and minerals. There should be a follow up on the patients, and their symptoms should be monitored closely. Home care instructions should be followed to the latter as to the doctor’s instructions (Congestive heart failure, 2008). It is highly advised that the patients understand well the signs and symptoms of CHF. Thus, get a guide on when to call a doctor or to seek medical help if necessary. If they were engaging in strenuous exercises and they experience a shortness of breath or they feel extremely fatigued then it’s time to stop or call a doctor. This practice is to help patients with self monitoring which has been proven to help in cases of CHF. Beneficial and great results have been recorded through such practices (Comprehensive heart failure 2011). The patients should know the effects of CHF both now and the future and the implications of these effects. Generally, the more critical the disease, the worse the signs and symptoms and consequently the patient’s lifespan becomes shorter (DeFelice et al., 2010). They should know that the quality of life that they are living is bound to change, and they should be made ready for that, in general they should be ready for the changes that will be made

Integrated Marketing Communications Plan for Virgin Atlantic Essay

Integrated Marketing Communications Plan for Virgin Atlantic - Essay Example The type of customers Virgin Atlantic Airways caters to vary across different status, genders and age. Most of its travelers are business and leisure travelers. Children above 5 years old are allowed to travel on the airline. For those kids who are younger than 5 years, should be accompanied by their guardians or parents. The company also has the policy of accepting trained pets on their flights provided that they are there to carter after a disabled person, for instance a blind person. The airlines are home to passengers who could include friend circles, family troupes and business travelers. Virgin Atlantic Airways attaches a great deal of importance to technology. Technology re-vitalizes and also builds up the expectations of the passengers. Once you are in the air-line business you just cannot undermine the importance of technology in running the air-craft. Virgin Atlantic understands how important it is for its technology to be up-to date and how cortically dangerous it can be i f the fleet is run without a check on latest technology. They have their own set of air-craft engineers who continue to work and improve the airlines at the technical level. Similarly, the airline has also incorporated and put technology to efficient use to entertain passengers during their flight. Technology has been used to come up with more innovative and novel ways for keeping the passengers busy and entertained during the flight. These included various incentives such as video entertainment, Sony watchman, ensuring that there is an individual video screen for every seat. The company’s entertainment was offering at least 20 audio channels and 16 video channels to its passengers. These ideas were implemented as a part of company’s plan to ensure that its passengers feel that they are being returned the right value for the money that they invest in Virgin Atlantic’s airways ticket. Political-Legal: The Heathrow Airport was opened to Virgin in the year 1991 by the UK government. This was when it removed the London Air Traffic Distribution Rules owing to pressure from within the industry. The London Air Traffic Distributions had taken form and effect in the year 1978. They had been implemented to ensure that the traffic between UK’s two main airports Heathrow and Gatwick was fairly distributed so that even Gatwick can make profit. Under the rules, it was stipulated that those airlines which did have an international scheduled service before 1st April 1977 would not be allowed to conduct their operations from Heathrow but would have to use Gatwick. On the international front, the rising trend in travel has been keenly observed by many. As developing countries continue to grow, their citizens have become more and more open to travel. A major trigger in encouraging air travel has been the industry’s privatization and de-regulation. Before the 1980s, most of the airlines especially in countries like US were state-owned.